Spark, The Ignite Blog

Is There Still a Business Case for Diversity, Equity, and Inclusion?
Erika Brown Erika Brown

Is There Still a Business Case for Diversity, Equity, and Inclusion?

In early November, Louisville Business First (LBF) hosted its annual “Moving Forward Together: Diversity, Equity, and Inclusion (DEI)” panel discussion. This year’s event came at a pivotal moment—just after the presidential election and amidst a wave of companies scaling back or eliminating their DEI programs…

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Fight or Flight? Navigating Crisis Communications
Erika Brown Erika Brown

Fight or Flight? Navigating Crisis Communications

Fight or Flight? In a moment of crisis, it is critical for a brand to lean in and address a situation head on rather than standby and hope the problem will resolve itself. In lieu of truth, silence allows your audiences to draw their own conclusions and ultimately, sensationalism and false narratives prevail.

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Hello, World. It’s Nice To Meet You.
Erika Brown Erika Brown

Hello, World. It’s Nice To Meet You.

Erika’s mission is simple. Her career is dedicated to building bridges through communication strategy, to resonate with people in a meaningful way, and to motivate target audiences to act.

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