Spark, The Ignite Blog

Upcoming Webinar: Take Back Your Narrative
Join this webinar to discover the power of defining, owning, and activating your personal brand—because the story of your career should be written by you.

Is There Still a Business Case for Diversity, Equity, and Inclusion?
In early November, Louisville Business First (LBF) hosted its annual “Moving Forward Together: Diversity, Equity, and Inclusion (DEI)” panel discussion. This year’s event came at a pivotal moment—just after the presidential election and amidst a wave of companies scaling back or eliminating their DEI programs…

Fight or Flight? Navigating Crisis Communications
Fight or Flight? In a moment of crisis, it is critical for a brand to lean in and address a situation head on rather than standby and hope the problem will resolve itself. In lieu of truth, silence allows your audiences to draw their own conclusions and ultimately, sensationalism and false narratives prevail.

Hello, World. It’s Nice To Meet You.
Erika’s mission is simple. Her career is dedicated to building bridges through communication strategy, to resonate with people in a meaningful way, and to motivate target audiences to act.